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The ultimate goal is to be No. 1 in hair care.
January 21, 2011
By: TOM BRANNA
Editor
All’s well with Wella, as Procter & Gamble gets set to launch Wella Professionals hair care and styling products in North America, with the idea of building the No. 1 hair care brand in the market. P&G may have an uphill battle, since it has been seven years since the acquisition and folks here in the States still link Wella with professional hair color. “At last, the giant awakes in US Professional, which will inevitably put more pressure on Kao’s KPSS. Looks like Hen...
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